The situation

The owner of Hope Hypnotherapy and Sports Massage wanted a homepage that properly reflected what made him different and his level of expertise. The old homepage gave detail on qualifications and modalities but didn’t paint a picture of how this translated into an outcome for the client.

What I did

• Developed a messaging foundations document including a value proposition and messaging pillars

• Wrote new homepage copy framed around the client’s problems and the positive changes they could expect

• Restructured page to move social proof higher

• Gave the copy a clear, distinctive voice that sounds like the owner.