In Summer 2025, I sat on a train for six hours to Stonehenge for the Summer Solstice with only a sleeping bag for company. I was fed up and hoping for spiritual guidance.

At around 2am, waiting for the sun to rise, I stumbled upon a Druid Educational Corner. I was bored and a bit cold, so I sat with them.

That's where I met her. Red-lipped, curly-haired, pushing 80. A witch, a poet, an artist, a tarot reader. She was an icon. I told her I wanted to be as cool and free as her.

"You can. And you will."

I looked out at the Stones and decided. It was time. Balls to the wall. I was going it alone as a copywriter.

I’d been doing it on the payroll for years, as well as doing freelance jobs on the side. And I did love my decade in journalism and fundraising copywriting, but God, did it drain me at times.

Not the work. That came easy. It was the office politics, the showboating and the loud voices drowning out quiet, thoughtful ones.

And more than anything, the constant shrinking. Being quirky and neurodivergent is all good and well until you’re working for the man. I kept my off-beat humour, my directness and idiosyncrasies to myself.

And that's exactly what most businesses do in their copy. Because it’s vulnerable to take a risk, isn’t it? Feels easier to sand off the edges and blend in.

But it isn’t. It costs you.  

That’s why my whole schtick as a copywriter is bringing your authentic voice and story into your words.

Because keeping up a polished veneer is a) exhausting and b) a losing game. People buy from people. You already know that.

Your humanness sells you. A bland website saying the same thing as everyone else does not.

I'm the copywriter for you if you know personality sells, you’re ready to shine and you can’t see the wood for the trees when communicating why people should buy from you.

Let's organise the chaos in your head into super simple and convincing words.