Liverpool Freelance Copywriter

A woman with long brown hair and blue eyes, smiling, wearing a black shirt and a colorful floral kimono, standing outdoors.

For brands that don’t want to sound bland

Hi! I’m Kirsty and I’m a former journalist turned copywriter. I stop businesses sounding generic with messaging and copy that’s unmistakably them.

There’s never been a better time to bring your lovely, human self to your marketing

Being you will cut through.

See my services

You know why you’re different. Own it.

If we sat down for a coffee, you could tell me what makes you different.

But is it clear in your marketing? If web traffic doesn’t lead to enquiries or it feels like your social media and email goes into a black hole - probably not. 

Your next web visitor will decide in nine seconds if you have what they need. If you don’t, they’ll find someone who does.

That’s where I come in. I’m a former journalist turned copywriter. I ask the questions you haven’t been asked before, find the story behind your business and put it into words that make you a no-brainer choice. 


What you get when you work with me

Clarity

Know exactly what to say and why. Before I put pen to paper, I get under the skin of your business. Your audience, your difference and your why.

Character

Copy that sounds unmistakably like you. Your turns of phrase, your personality, your way of thinking. Why be generic? People buy from people.

Cut-through

A  journalist's instinct for the hook and an ear for a story. I find the angle that makes people stop scrolling and start reading.

If you know your copy and messaging are a shadow of what you truly offer - get in touch for a no-obligation chat.

Get in touch

Copywriting Services

  • Nail Your Messaging gives you a foundation to consistently communicate your brand value.

  • Is your shop window dressed to impress? Or is it more like M&S on Boxing Day? My copy will tell your visitors exactly what you do, why you’re amazing at it and what’s in it for them. Boom. More leads.

  • Your content paints a picture of you. It shows you’re credible, how you help and what you stand for.  The last bit’s important - people buy from people.

Check out how I help

Nice things people said about me and my work

  • "The writing I received from Kirsty was nothing short of exceptional. Her carefully crafted words felt like everything I had wanted to write myself but couldn't. Working with Kirsty has been one of the best decisions I've made in my business."

    Kate Hall, Founder, Kate Hall Design

  • Kirsty has a talent for bringing out the best in people. She has an amazing ability to take what you say and transform it into engaging, thoughtful and beautifully written copy. Working with her is always a pleasure and the results consistently exceed expectations."

    Charlotte James, co-founder, Bleak Fabulous Creative Studio

  • "Kirsty is an expert at distilling complex information into content that is engaging, emotive and instantly understandable. She brings a real joy and enthusiasm to projects and I've always enjoyed working with her."

    Ginny Mason, Head of Individual Giving

I’ve done words for

Logo for Kate Hall Design with images of two small fish flower ornaments on each side and the text "Kate Hall Design" and "Hand painted paper goods".
Logo of Alder Hey Children's Charity with blue text and a blue elephant icon.
Logo for Visit Wales with a red Welsh dragon and text in English and Welsh.
Logo of the Alzheimer's Society with a blue flower and blue text.
Colorful text spelling 'BLEAK FABULOUS' with alternating red and blue letters on a white background.

Talk to me








Are you looking for a freelance copywriter in Liverpool?

Drop me a message and we can organise a no obligation chat.

Close-up of Kirsty Purnell smiling, wearing a white shirt with colorful floral embroidery.