Make life easy for your next client
Audience-focussed website copy that spells out your value and makes buying from you a no-brainer
Your product is brilliant. You know that and so do clients. But is it clear on your website?
Web visitors only know what you tell them. If your website copy is generic, doesn’t make your unique value clear, is feature heavy and all about you - you’re pushing clients away.
People care about one thing when they come to your site. Does this business have what I need?
You might be the answer to their prayers. But if that’s not crystal clear, they’ll bop off to a competitor.
Imagine visiting an acclaimed boutique to find a window display cluttered with mannequins, hangers, clothes and boxes. What would you think?
That is the IRL version of a website with disorganised and vague copy.
But your website can be your wingman. When it’s customer-focussed, all about benefits and makes clear who you are and why you’re different, it’ll sell for you in your sleep.
How it works
We’ll start with a Discovery call. We’ll dig into your audience, what they need, why you’re different, your impact and brand personality.
It’s all about finding the lovely, differentiating details. I’m a former journalist so my superpower is finding the hook.
I marry this with research into your industry and client reviews and hand you back website copy that turns window shoppers into buyers.
What you get
A website that sings your unique value and attracts the right people
Copy that captures your brand personality and voice
Structure to nudge people toward conversion
SEO-optimisation to help you rank on Google
For you if
You’re getting web traffic but no enquiries
Your website sounds generic and could belong to anyone in your industry.
People visit your website and leave confused about what you do
Your investment
A whole website with 5-8 core pages starts at £1,600. Price depends on size and complexity of business.
Don’t need the whole hog? I can write individual pages. Contact me for a quote.
Want to get your 24/7 sales tool in the best shape of its life? Get in touch for a no obligation chat.