Stop confusing and start converting.
Nail Your Messaging makes you consistent on why you’re different and what you stand for.
Does your LinkedIn sound like three different people?
Maybe you gets lots of web visitors but no enquiries?
Or, do people think you do A when you do B?
You likely have a messaging problem.
Your words need a solid underpinning or ‘what’ and ‘why’ to keep your communications intentional.
Without this, you’re in danger of word salad. Nice but no substance. And that costs time and money.
Nail your Messaging will get you clear on your core messages and give you confidence that everything you say supports your brand.
How Nail Your Messaging helps your business
1
Clarifies your unique value - for you and for clients
2
Attracts people who already get what you offer.
3
Gets you talking consistently and persuasively everywhere
4
Ends blank page panic. Always know what to say.
Want to make the pieces of your marketing join up? Get in touch.
How it works
We kick off with a deep dive - who you are, what makes you different, your impact, the story behind your business, what’s important to you.
I’ll be listening for stories and nuggets you’ve overlooked. I’m a former journalist and have a keen ear for throwaway comments that have the power to shape your story.
I weave this in with competitor research and what your clients say. And, voila! I hand you back a foundation for your communications.
What you get
Your value proposition (The ‘why choose you’ statement)
3-5 messaging pillars (The themes you always communicate about)
Brand narrative (The ‘why’ behind your brand)
Tone of voice guidance (How you sound)
For you if
You’re struggling to articulate the impact your product or service has
Your business has grown but your marketing doesn’t reflect it
Your content is all over the place and there’s no consistency in how you communicate what you do across channels
Your investment
Nail Your Messaging starts at £525. Price depends on size and complexity of business. Get in touch to discuss.
Want to be clearer and more consistent on why clients should choose you? Get in touch for a no obligation chat about whether this package is right for you.