Nail Your Messaging | Homepage copy

The brief
Georgie is a coach for creative women. She needed a clear, consistent message and words that sounded unmistakably her and most definitely not cliche coach.

What I did
We started with a deep dive into who she is, who she's for and what she stands for.

From there, I built her messaging foundation. This included messaging pillars, tone of voice, origin story and a value proposition that states who she’s for and why they should choose her.

I used this to write her homepage copy that captures her brand personality and makes her target audience feel seen, understood and inspired to act.

The result
A clear, consistent message and copy that sounds just like Georgie.