Liverpool Freelance Copywriter
For founders and purpose-driven brands with a story to tell
Whether you're a founder, a purpose-led business or a charity, you know your customers buy you as much as your product. Your story, your values, your personality.
But getting that across in your marketing isn't easy, is it? Maybe it comes out flat and a bit corporate. Or, waffly and confused. Or you disappear into a soul-sucking spiral of write, delete, write, delete. Until you give up. And eat biscuits.
Don't worry. This is normal. You're struggling because you're too close to the detail.
I'm Kirsty, a former journalist turned copywriter and prize-winning author. I find the golden nuggets in your business and spin them into words and stories that make the right people come closer.
Book your free consultation to discuss how I can help you.
Why your personality matters
You wouldn't walk into a networking room and hide who you are, would you?
People buy from people. The same goes for your website, your social and every other channel. When you're a founder, you are the brand. People buy you.
You’ve got the personality and the stories. Shaping it is the hard part. That's where a lovely human like me comes in.
How I work
I get it. This creative lark can seem a bit woolly, can’t it?
Well, I have a process I use for every project. I’ve outlined it here. Because we all want to know what we’re paying for, don’t we?
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Get in touch. Tell me what you need, your goals, what’s feeling tricky- and I’ll send you a fully costed proposal.
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I’ll get under the skin of your brand - audience, values, personality, your competitors, what makes you different. These juicy details lead to stellar copy.
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The fun part! I’ll take those lovely details and distill the bits that’ll stop customers in their tracks into first draft of your brand spanking new copy.
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Revisions - where the magic happens! You’ll get two chances to feed back so we can knock the copy into a shape you love.
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Your personality-packed words are in the wild and attracting you the customers and business you want.
What you’ll get
Attract your people
The right people read your website and think, 'Oh, wow. They get me. I think they can help.'
Stop shooting in the dark
You'll know exactly what to say and who you're saying it to. No more guessing, no more waffle.
Stand out
Personality and stories are the surest way to make people flock to your content. I get them out of you and onto the page.
Bye to the blank page
Scratch ‘re-write website’ or ‘content plan’ off your to-do list - finally. I take it off our hands so you get on with what you do best.
Copywriting Services
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Who you are and why you exist, told in a way that makes people want to buy from you.
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Stop second-guessing. I'll help you pin down what to say and who to say it to.
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Website, email and social copy, written to sound just like you. Turn turn lurkers into enquirers.
Kind words from happy clients
I’ve done words for
Frequently Asked Questions
Copywriting is using words to persuade people to act. It's tailored to your audience, product and personality, so it sounds like you and speaks directly to the problem your customer is trying to solve
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What is copywriting?
How do I know I need a copywriter?
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If you're struggling to articulate what you do, rebranding, attracting the wrong audience, not generating leads, or starting a new channel like blogs, email or social, a copywriter can help
How will working with a copywriter help my business?
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The aim is to attract more of the right clients. I get to grips with your audience's problem, how you solve it and why you're the one to do it, then write copy that drives action.
What is the process of working with a copywriter?
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First, a free consultation to check I'm the right fit and which service you need. Then I dive into your business through interviews and research, and hand back first-round copy. We tweak until you're happy.
Talk to me
Looking for a freelance copywriter in Liverpool? Get in touch to book your free consultation call.